About Us

We've been wagering on sports since 2001. We started out only knowing about the sport itself - matchups and players. We then 'graduated' to learning more about how to read price and markets, line movements vs. action, bet unit discipline. That short favorite that looks too good to be true usually is - hence our brand name. 

In recent years as advanced metrics have been more widely available, we've started to use those as another layer. AI helps us organize and model these metrics to search for value more efficiently. These are all layers that build upon one another, and the hope is we can get as complete of a picture as possible.

We've been profitable for 10 of the last 13 years, and have learned a lot from our mistakes over the years. It's been a learning journey.

Our mission is simple: to make bettors better.

We are not sure if/how we will monetize this, but thought it was useful to share as we put together our thoughts. AI tools make it easier to not only gather and analyze vast amounts of information, but distribute it as well. 

Thanks for stopping by, and we're open to feedback - as long as it's not something lame like "I tailed you and lost". Yes, some of the best bettors in the world hit less than 60% over time. We're not claiming to be that - we're going to lose wagers. That's guaranteed.